Switching from native to DNG RAW - photographer explains why

RAW is popular these days, from the raw food movement, to the raw image files movement! Photographer Jim Goldstein has decided to switch to Adobe's DNG RAW instead of the native RAW format of the cameras he is using. Why this change, what did he learn from this conversion, and what are the pros and cons of such a move?

And speaking of RAW, you can join the "RAW fan club" at I Shoot RAW - you can profess your love for RAW in the comments section of IShootRAW.com and/or become a fan at Facebook if you are web2.0-ing.