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August 04, 2009

Nikon Coolpix S70 offers 3.5" OLED display with folded optics

Nikon took their Coolpix folded-optics "bijou" series to the next level today by offering a 3.5-inch OLED (organic LED) display to their brand new red Nikon Coolpix S70. The OLED is a new and luxury feature, which may explain the $400 starting price.

The camera will be available in multiple colors, and it comes out a year after the Nikon S60 was revealed. The S60 has a 3.5-inch display as well, which was a touch-screen but not an OLED. S70's screen is a touch-screen as well.

The sensor is (alas) the 12mp 1/2.3" overkill sensor-du-jour, and the camera has a 5X folded-optics lens that starts at 28mm wide with VR. Nikon marketing has gone over the top with "5-way VR", adding yet another meaningless yet ever-increasing statistic to confuse the average consumer.

The rest of the features are more or less part of the expected feature-set from a "bijou" P&S compact. The camera uses the existing EN-EL12 lithium-ion battery.

So, essentially, the trade-off and "existential raisin" (rough translation of "raison d^etre) of this camera is whether you fall in love with the 3.5-inch OLED display and want to get this camera instead of the dozens of standard-LCD competitors.

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