Role reversal: GE invades Japan, greeted by "ISO bunny"

In a bit of a role reversal, we have a non-Japanese company "invading" the Japanese camera market. DC-Watch is celebrating the launch of GE digital cameras in Japan by taking a look at the GE E1255W, a boxy compact camera that starts at 28mm wide. Lots of full-size samples are included, and GE even had the honor of photographing the "ISO bunny"!

PS: Rejected title for this post: "GE cameras invade Japan, greeted as refrigerators"