New Fuji Z37 (aka Z35?) is a P&S with folded-optics and toycam looks

If you are looking for a cutesy adorable little camera that looks like a cross between a camera, a toy and jello, then you may be interested in the new Fuji Z37, available in three delicious colors, kiwi, grape and post-apocalyptic blue-fruit we don't have yet ;-)

The camera has a 10mp 1/2.33" sensor (less is more at this level), a 3X folded-optics lens that goes 35-105mm, and a 2.7" LCD display. The price is $150. The Fuji press releases estimates battery life to be 165, and smartly (?) writes "long-life" to describe the battery, but they mean the battery will have a long life, not last long per charge (I assume) :)

It looks like the camera may have a different name elsewhere, CNet UK talks about the Z35 instead of the Z37. It is your homework assignment to find out if they have any differences ;-)

Further Reading
+ Fuji
+ as if anyone really cares ;-)