Olympus cares more about Pen than Micro Four Thirds?

With less than two weeks away from the alleged Micro Four Thirds Olympus Big Bang, Olympus seems to be more concerned with Pen Legacy promotions than banging the drums for their Micro Four Thirds announcement. It is an interesting approach to say the least. Have they hired one of them political strategy teams and they are "building a narrative" heading to their Micro Four Thirds announcement?

Will they have the Micro Four Thirds bodies jump out of a Pen-shaped box? :-) (this sentence is a joke, not a rumor - in case it wasn't clear).