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May 18, 2009

New Sony Alpha A330 DSLR shows megapixel-restraint at ten

Just like the new Alpha A230, the Alpha A330 shows megapixel-restraint by "remaining" at ten megapixels. Considering the target audience for this camera, we think this is a great choice by Sonolta.

The A330 is the parallel of the current Alpha A300 [reviews], and continues on the tradition of the tilting LCD display and Live View.


Alpha A330 main specifications
+ 10mp APS-C (1.5x) CCD sensor
+ Sony Alpha Minolta lens mount
+ camera can autofocusing capability despite the new SAM lenses (unlike Nikon DSLRs)
+ sensor-shift image stabilization
+ built-in pop-up flash (GN10) vs GN20 of new HVL-F20AM
+ OVF: 95% with 0.74x magnification (pentaxmirror (ha!))
+ nine point AF, eye-start AF
+ ISO 100 to 3200
+ LiIon battery (510 CIPA with OVF, 230 wtih Live View (ouch!))
+ two card slots for MemoryStick and SD/SDHC (good move!)
+ 2.7" LCD (230K)
+ 2.5 fps burst mode
+ no DSLR-Video
+ available in standard or bronze (!) body-color

A330 around the net
+ Previews at Alpha Mount World
+ Four short videos of cameras and Live View screen adjustment at Imaging Insider
+ Imaging Resource (with comparison box at bottom of page)
+ Sony Electronics blog
+ pictures of bronze camera body by Sony-on-flickr

Availability: Available for pre-ordering
You can pre-order both Alpha A330 kits from Sony Style for the list prices of $650 and $850.

The two kits are also available for pre-orders through, where you can get in-line for the A330L (one-lens kit) and the A330Y (two-lens kit) for the same prices of $650 and $850. Amazon estimates "early June" shipment.

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