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February 17, 2009

New Canon SX200-IS boldy goes after the fun-superzoom market

Considering that the SX1 IS had already been announced, the new Canon SX200-IS is the most exciting of this round of Powershots. It gives Canon an alternative to their current superzoom line-up, a camera that slots in-between the SX1/SX10 and the SX110.

It features a 12mp 1/2.3" sensor, a 12X optical zoom lens that starts at 28mm wide, a 3" LCD, 720p video, and LiIon batteries instead of the usual AA that most of the Canon superzooms have had throughout history.

Canon_sx200IS_blue


Needless to say, Canon is getting serious at going after the Panasonic TZ-series, as the SX100is and SX110is were just not "hot enough" to challenge the TZ-series on features and fun, but they (SX100/SX110) were able to heavily undercut them (TZ-series) in price.

It is available for pre-order at Amazon for $350, in your choice of red, blue or black.


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