Big Blog Changes Effective Immediately: Rebooting What We Cover and How We Cover It
Instant and Mail-In Rebates...
+ Stackable Olympus M43rds Instant Rebates (exp 3/1/14)
+ Canon DSLR Instant Rebates (exp unknown)
+ Sony Alpha Instant Rebates and Sony NEX E-mount Instant Savings

December 10, 2008

Olympus pre-announces TOUGH line of SW cameras of 2009

Olympus Japan (computer-translated) has announced that they will be announcing new SW-series cameras in early 2009 and they have a new name for them: TOUGH! It will be interesting to see whether they will still use the "Stylus" name in the US market, because "Stylus TOUGH" is rather contradictory. The cameras will have three defining characteristics:

  1. waterproof and dustproof performance

  2. high-impact performance

  3. low-temperature performance


Memo to Olympus (Special Commentary)
Changing the name of these cameras is like re-arranging the chairs (on the Titanic) - if you want them to have mass-market appeal, you know what you have to do, deal with the "Olympushed" scandals:

  1. Use SD/SDHC/MMC memory cards (in addition to xD)

  2. Stop with the panorama-card silliness

  3. Bonus: Apologize for the previous two

How dare you think that by adding "microSD" you can get away with it? How dare you Sirs? Burying your users deeper into the xD media hole you dugg up not to ...smartly is the wrong way to go! Adding SD/SDHC memory card support would have these cameras flying off the shelves!

Just like the Detroit auto-makers, the executives running Olympus are in living in their own bubble, a bubble that at times seems orthogonal to reality!

This the 2326th day since the declaration of xD accomplished on July 30, 2002. Good night, and good luck!


Latest Camera Deals from NoisyDeals.com

Comments


Latest News



Latest Lens Reviews


TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e554f882e988340105365a70a6970c

Listed below are links to weblogs that reference Olympus pre-announces TOUGH line of SW cameras of 2009:

OLYMPUS CAMERAS

M43rds & 43rds

LEICA CAMERAS

RICOH CAMERAS

SAMSUNG CAMERAS

SIGMA CAMERAS

All Top

  • Alltop, all the top stories

Noisy Stats

  • Whos.Amung.Us; Google Analytics;

Noisy Stats II