Getty Images is trying a new approach to the way its images are (mis)used by the free-content-hungry internet denizens, they are going YouTube-style, by having an "Embed" option for Getty Images, so people can embed them (non-commercially) on their social media, websites, blogs, tumblrs, and forums. This move is an attempt to get some kind of return on the already-happening sharing-without-permission of their images. Even if a small percentage of people use the new tools, it is a practical win for Getty and those involved. At least in theory.
Example of new Getty Image embeds
The embed widget includes the picture, which is a link to the Getty page of the particular image, along with a byline (but no direct link) to the photographer, along with social media share buttons: Twitter, Tumblr and Share (Embed).